On October 28, 2022, the musician Macklemore, who has won a number of GRAMMY Awards, released his new track "Faithful," which also included NLE Choppa. Along with the song comes the ecstatic news that on March 3, 2023, his upcoming studio album, which will be titled Ben, will be made available to the public.

Macklemore, while describing the song and announcing his next album, Ben, stated, "After a relapse in 2020 that drew me back to a familiar darkness I had erroneously felt I had avoided, I composed Faithful." "The song is really meaningful to me on a personal level since it draws on my own experiences dealing with addiction." "Since I can remember, I've had the desire to be healthy, but unfortunately, my sickness is never far from my side." "The book "Faithful" digs into the pervasive and subtle nature of addiction, which is something that has touched every aspect of my life."

After that, he offered his opinion, saying, "I like what Choppa did with his verse," in reference to the collaboration with NLE Choppa. He incorporated the song into his life and composed it from the perspective of a helpful friend who had appeared at a pivotal stage in my life. I was scared that the music would make him sound strange, but he was able to fit it in his pocket as if he had been doing it forever and contributed original lines to the song. The little moments of relaxation I've been able to get away with him have been quite refreshing. His writing is excellent, but what truly astounds me is the breadth of his worldview and the intensity with which he pursues personal growth.

This is the third single that Macklemore has released so far this year. Just like the song, the video offers an honest and uncensored insight into the artist's struggle with addiction. In addition to that, it details his struggles with relapse as well as his ultimate recovery.

Macklemore revealed that his wife had a large influence on the creation of the song and showed a specific interest in participating in the making of the music video. He said this in an interview that took place after the video was made available to the public.

Macklemore just concluded a stadium tour of North America with Imagine Dragons, and he intends to shortly announce further tour dates for his own tours.